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Home Shop Gut360™ Joint360™ Our Story
Our Story

Built for the dogs we love, as they actually live today.

Urban apartments. Processed diets. Fewer long walks. Our dogs aren't living the lives their biology was designed for — and we built Superbarks to bridge that gap.

The Problem

Modern life is quietly wearing our dogs down.

Loose stools. Early stiffness. Low energy. Itchy skin. For years, pet parents have been told these are "normal" — just part of owning a dog.

They're not. They're symptoms of a gut and joint system under chronic stress from processed kibble, urban pollution, sedentary lifestyles, and rapid growth in larger breeds. The good news: they're addressable, at the root.

7 in 10
urban Indian dogs show signs of digestive or joint stress by age 5.
Our Philosophy

Treat root causes. Not just symptoms.

Every Superbarks formula is guided by three principles we refuse to compromise on.

01

Clinical, not cosmetic

Our products aren't pretty powders. They're therapeutic formulations designed to create measurable change — firmer stools, reduced stiffness, better recovery.

02

Formulated, not flavoured

We care about what's inside — not how the tin looks on your shelf. Zero fillers, zero artificial colours, zero marketing fluff. Just the actives that actually work.

03

Transparent, always

If you ask us what's in our products and why, we'll tell you. If you ask whether a product is right for your specific dog, we'll give you a real answer — even if it's "not yet."

Our promise to you.

Vet-Formulated

Developed with practising veterinary nutritionists

Clean Label

Only ingredients we'd put in our own dogs' meals

Made in India

Produced in GMP-certified facilities with strict QC

Real Support

Message our team anytime — we actually answer

Get Started

Ready to give your dog better days?

Explore our two core formulations — or tell us about your dog and we'll help you pick.

Shop Superbarks Ask us anything